Why companies need reputation lawyers and crisis management.
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We’re asked a lot, why does our company need a reputation lawyer or crisis management partner? The first part of the answer is you don’t know — until you need to know — and then it’s probably late in the game. In today's digital age, a company's reputation is more important than ever before. A single negative news story or social media post can have a devastating impact on a company's bottom line. That's why it's so important for companies to have a plan in place before negative press occurs.
A reputation lawyer is a lawyer who focuses on protecting and rebuilding a company's reputation. They can help companies respond to crises, manage negative publicity, and develop strategies to improve their reputation.
There are many reasons why companies need a reputation lawyer. Here are just a few:
- Protect their reputation from negative publicity. In today's world, it's easy for a company's reputation to be damaged by negative publicity. A reputation lawyer can help companies respond to negative publicity quickly and effectively, minimizing the damage to their reputation. 
- Manage crises. No company is immune to crises. When a crisis does happen, a reputation lawyer can help companies manage the crisis and protect their reputation. 
- Develop strategies to improve their reputation. A reputation lawyer can help companies develop strategies to improve their reputation. This could include things like launching a public relations campaign, creating a social media presence, or giving back to the community. 
- Research shows that 63% of company value is driven by reputation. 
If you're a company that cares about its reputation, then you may want to engage with a reputation lawyer. A reputation lawyer can help you protect your reputation from negative publicity, manage crises, and develop strategies to improve your reputation.
Here are some additional benefits of engaging with a reputation lawyer:
- Reputation lawyers have a deep understanding of the law and how it applies to reputation management. They can help you navigate the legal landscape and protect your company from potential lawsuits. 
- Reputation lawyers have a network of contacts in the media, government, and other key industries. They can use these contacts to get your story out there and build positive relationships with key stakeholders. 
- Reputation lawyers have experience working with companies in a variety of industries. They can bring this experience to bear to help you develop a customized reputation management plan that meets your specific needs. 
A reputation lawyer can help you navigate the complex world of reputation management and protect your company from further harm. On a good day, you’re ahead of the crisis and work with a reputation attorney to enhance your brand, plus protect it from damage in the future.
